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Alumni Profile



Brandon Gerena, Program Manager
Global Solutions Marketing Team Member, Razorfish




 

Brandon applies over 10 years of digital advertising experience to improve digital experiences and dramatically lift online conversions. He has assembled marketing programs, data-informed studies and test programs for the likes of American Express, Citigroup, Buy.com, J.Crew, WashingtonPost and Carnival, while supported by an international team of usability specialists, data analysts, engineers and digital strategists. Prior to joining Razorfish, Brandon was responsible for the design and creative development of digital experiences as an Art Director. Since 1999, Brandon has crafted online creative experiences for ESPN, TV Guide, Lowes, Johnson & Johnson and Merck. On staff with the State University of New York, for over five years Brandon has taught courses on Digital Media, Advertising Campaign Production and Web Design. He is an active member of the Web Analytics Association, New York Usability Professionals Association and Big Brothers Big Sisters of New York.

 

 

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